luxury hair, make up, beauty and wellness BOOKING PLATFORM
Redesigning the luxury beauty on-demand platform for Beautii
Beautii.co is London’s leading concierge service, offering luxury at-home beauty treatments. They work with top celebrity make-up artists, hairdressers and beauty experts to provide services such as massages, facials, spray tans and more, at your home, office or hotel.
Timeline
From explorations to final designs in 5 weeks while working with multiple projects at the same time
Background
My brief was to identify usability issues and redesign the booking flow to make it faster, clearer, and more engaging for their target audience: women aged 30–70.
We wanted to improve several specific metrics - increase conversion rate of consumers paying for services on Beautii’s website, enhance customer satisfaction and simplify and streamline the booking process.
Despite high interest in their services, Beautii’s booking conversion rates were below expectations. Testing and research revealed users were facing friction points that made it harder to complete a booking. Early login prompts, limited visibility of services prior to account registration, lengthy appointment request forms, unclear error messaging and missing trust signals (e.g. reviews, limited information on beauticians) were all causing drop-offs.
Goals
Improve browsing experience before sign-up.
Build trust through transparent information (reviews, provider profiles).
Reduce booking friction.
Increase completed bookings.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Development & Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.
Intelligent Scheduling
AI algorithms analyze user preferences, availability, and priorities to generate optimized schedules.
Calendar Integration
Seamless integration with popular calendar platforms such as Google Calendar and Outlook, ensuring synchronized scheduling across devices.
Personalization
Customizable settings allow users to tailor scheduling preferences and priorities to their unique needs.
Here, the outcomes and achievements of the project are highlighted, including user feedback, adoption rates, and industry recognition.
Increased Efficiency
Users report significant time savings and improved productivity through optimized scheduling recommendations.
Positive User Feedback
High user satisfaction ratings and positive reviews highlight the app's intuitive interface and powerful AI capabilities.
Growing User Base
The app quickly gained traction among individuals and businesses worldwide, with a steady increase in user adoption and engagement.