Hey, I'm Russell 👋
UX/UI Designer with 10+ years of brand and client insight, now focused on research-led design.
UX/UI DESIGN
Redesigning the booking experience for Beautii to improve usability and conversion.
Beautii
UX DESIGN
Redesigning a hotel booking website to create a user-friendly experience.
UI DESIGN
Designing the user interface for a banking application.
Meditator
My Design Toolkit 🛠️
A selection of tools I use to bring ideas from research to prototype
Figma
UX/UI Design & Prototyping
Framer
Web design
Rive
Interactive animations
AI Tools
Claude/ChatGPT for AI-assisted research & ideation
Spline
Spline
3D design
Slack
Communication
How I work 💡
The methods I use to design thoughtful digital experiences
UX Design
From wireframes to user journeys I utilise various UX techniques to deliver world-class experience.
UX Research
I create interactive surveys, hold user interviews, and follow user data to find out what works and what not.
Prototyping
I build prototypes to quickly gather more feedback about products.
Collaboration
I bring positive energy to teams I work in and can communicate effectively about decisions we need to make.
Testimonials 💡
What people I've worked with say
"Russell has supported Beautii on improving our UX design with a thorough review of our website, providing a set of recommendations + changes to improve the usability & booking flow across our entire booking process.
Working with Russell has been a huge success, we have implemented a majority of his key recommendations and seen an uplift across all areas of the booking process. Russell is thorough in his approach - his passion for process and really understanding the customer journey is evident in the time that he takes to conduct his research and provide his recommendations.
I would highly recommend him for anyone wanting to improve their website functionality - and seeking to work with someone in a highly collaborative manner."
Jodie Hayes - Founder & CEO at Beautii Ltd
Blog 💰
I also write some stories about my projects and people that inspire me
Hi, I'm Russell! 👋
I’m a UX/UI designer based in London with over a decade of experience in the fashion industry, where I built a career centred around people, brands, and strategic decision-making.
Before transitioning into UX, I worked as a Senior Model Agent, managing talent and shaping careers while collaborating closely with brands and clients. This experience strengthened my skills in client management, negotiation, and brand alignment.
After earning a Professional Diploma in UX Design from the UX Design Institute, I shifted my focus to designing thoughtful digital experiences. Today, I apply my background in communication and strategy to research-led design, wireframing, and prototyping to create user-focused solutions.
I am currently open to new projects and collaborations.
